Now also MailChimp: Marketing platform places itself against crypto currencies

After various social networks, MailChimp is now also taking a stand against crypto currencies and ICOs. The well-known marketing and newsletter platform would like to counter with it the excessive fraud attempts in the industry. However, there are more and more accusations that significantly more than ICO advertising is censored.

Discussions about crypto trader currencies via Mailchimp ok?

After Facebook, Twitter and Google, MailChimp is now also positioning itself against crypto currencies like this MailChimp is a solution that various companies use to manage newsletters. Using a web-based crypto trader platform, newsletters can not only be created, but also managed, analyzed and configured.

The SaaS company based in Atlanta is one of the most successful in the industry. In 2016, MailChimp was ranked 7th in the Forbes Cloud 100 list.

On February 29, MailChimp is said to have changed the Acceptable Use Poliy. In these changes, the company has stated that it will

“Companies involved in the process of purchasing, transaction, exchange, storage, marketing or development of crypto currencies, virtual currencies or other digital assets as part of an ICO are prohibited from using MailChimp to advertise these activities”.

In a nutshell: If someone wants to make money with ICOs or blockchain products, MailChimp will turn against them. In this way, the company does not want to turn against the blockchain, but only to prevent fraud, as they say.

MailChimp stressed to the magazine Futurism that a discussion about blockchain and crypto currencies does not fall under this new regulation. So if digital media were to send information about crypto currencies via MailChimp, that would be okay – as long as the digital medium is not involved in the above-mentioned activities.

The perception in the cryptoscene is different: Andreas Antonopoulos pointed out that two newsletters that did not advertise ICOs or stock exchanges had been censored in the meantime. Evan Van Ness, editor of the newsletter “the Week in Ethereum”, complained passionately about the censorship and accused MailChimp of hating the blockchain. The ETC Devteam and Cryptocurrency Jobs also complained of censorship of their newsletter.

Fraud prevention or Web 2.0 vs Web 3.0?

As already written elsewhere, various fraudulent ICOs measures were to be expected. Surely no one would miss the hundredth advertising bot on Facebook, which fills the comments with “Anyone as excited about Crypto as I am? Facebook already showed, however, that such bans can be enforced very broadly, so that even reasonable information services have a hard time with sponsored posts.

MailChimp’s move is even more radical than the censorship of Facebook or Google. In the latter cases there is no radical censorship. The content can still be found on the social network or via the search engine. MailChimp’s policy, on the other hand, is a step in the direction of censorship.

Since various companies of integrity in the blockchain sector have meanwhile suffered from the censorship measures of the above-mentioned companies, some see behind it an attack by centralised Web 2.0 on decentralised Web 3.0. Such accusations cannot be dismissed completely, but it is still too early for such accusations.

In any case, it is clear that a look at alternatives to the companies mentioned is advisable.